20 PRS Proofreading and Editing Service PhD Experts • All Academic Areas • Fast Turnaround • High Quality Your title is essential as well, and should ideally be worded to prioritise the journal’s primary concerns as well as your own, and your abstract can similarly highlight the journal’s focuses while clearly outlining the nature of your work and its importance. Writing such effective titles and abstracts is no easy task, of course, but many an editor never makes it past the abstract of papers that are quickly rejected, and it’s essential to provide an abstract for your paper that makes a journal editor (as well as its reviewers and readers) respect your scholarship, understand its importance and see it as entirely appropriate for that publication (for advice on writing academic and scientific titles and abstracts, see Section 6.2). It goes without saying that title, abstract, and all other aspects of the paper should conform in every way possible to the author guidelines provided by the journal, though to be honest it seems this can never be said enough (and much of Chapter 3 of this Guide is dedicated to the topic). Submission procedures should also be noted and followed precisely (see Section 6.3 below), and the language in which you write your paper should be clear, correct, professional and, if possible, eloquent (see especially Chapter 4). Finally, your paper itself and all additional files you submit along with it should be carefully proofread and polished to the highest textual shine you can manage. As you prepare your paper, consider the editor’s perspective – as much as you can anticipate it. This will help you earn positive attention from a respected and influential journal, and it’s well worth working to meet the requirements of such a journal because one truly valuable scholarly article published in a highly rated academic or scientific journal is worth far more (and looks far better on your CV) than two or three adequate papers published in second- or third- rate journals. PARt I: wHAt to PUBlIsH And wHeRe to PUBlIsH It